The Coca-Cola Beatbox was a spectacular Olympic Park pavilion that inspired visitors to Move to the Beat of London 2012. It fused ground-breaking architecture with music and sport to celebrate inspirational young people.
Designed by Asif Khan and Pernilla Ohrstedt, the experimental fusion of architecture, sport, music, and technology delivered a stunning multi-sensory experience that aimed to connect young people to the Games by bringing together their passions for music and sport.
World Class was appointed to provide full technical production, site safety, and overall operations consultancy for all aspects of the pavilion’s build. This included a giant crystalline structure made up of over 200 interlocked translucent air cushions, each the size of a billboard. Integrated within the 200 cushions was innovative and previously unseen audio, lighting, and responsive sensor technology, which was used to upload the rhythmical sport sounds into the structure of the Coca-Cola Beatbox. Recordings, including athletes’ heartbeats, shoes squeaking, and arrows hitting a target, were triggered and remixed by the gestures and movements of more than 200,000 visitors during Games time as they made the 200m journey to the pavilion’s rooftop.
Led by our team, this was a complex build that fused the creative aspirations of young and emerging architecture practice and innovative solutions with international suppliers who fabricated the structure. We delivered the project ahead of schedule and on-budget.